Rapper/Actor Kid Cudi Adds Fashion Designer to His Pursuit of Happiness

In Fashion, Society on August 17, 2011 at 12:13 pm

Anyone who knows me knows that I’m a diehard fan borderline stan of Kid Cudi. I just saw him perform live during his June L.A. stop on the Cud Life tour & it was bananas! I spent an arm & a leg on tix in “the pit” (shout out to Barry’s Tickets) to rage along with the hipster crowd. It was worth every penny!

Now, Cudi oka Scott Mescudi is collaborating with Parisian retailer Surface to Air for the Sept. 8th opening of its NYC store. It’s no coincidence that the store is opening on the same day as the largest global fashion event, Fashion’s Night Out. The launch will also include the release of a Cudi video directed by Jeremie Rozan, founder of Surface to Air, in which the cast will don Kid Cudi’s leather motorcycle jacket design for the label. Talk about integrated marketing!

Sneak peek of vid & Cudi's $1,200 jacket design

Anywho, the NYC location will be located at 27 Mercer Street. I’m definitely adding it to my FNO schedule just in case there’s an appearance by Mr. Cudi.

Surface to Air Paris Flagship store

Don’t forget to check out Kid Cudi in Season 2 of HBO’s “How to Make it in America.” And…here’s his new video which is more like a short film (you HAVE to see the ending – SO DOPE!) for Colin Farrell’s new vampire remake “Fright Night” which hits screens across the U.S. this Friday…



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